LULU Copenhagen is a contemporary Danish designer jewelry brand based in Copenhagen. LULU was founded in Nørrebro, Copenhagen in 2014 by the couple Anja & Rasmus Gottliebsen with a shared passion for art & design.
Through simple, affordable and playful design LULU want to inspire and empower women to stand out and live their lives with as much fun as possible.
With their mission statement - Less Is Enough - they like to remind ourselves and our customers to only buy our products when they really fall in love with them. The world doesn't need more unworn fashion items. This is the reason why they sell their candy ear studs one at a time.